Roadshow activation carts / Street marketingL'Uzyne - Brand Activation Agency
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Location: Paris - Ile-de-France (75) FRANCE
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Model: Foldable mobile cart
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Client: Badoit
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Project: Rental cart, new product activation/promotion, street marketing
L’Uzyne created an attractive activation campaign for its client Badoit, to mark the launch of the new “Bulles de Fruits” format.
To reach out to consumers, the agency devised a street marketing campaign deployed in several cities, with the aim of introducing the public to the new flavors in the range and giving the brand a high profile.
An effective, attractive, easy-to-install and fully customisable activation campaign .